After months of work we are psyched to go live with our new video. Peep it here:
Shooting the video was fun and it was awesome to see so many of our customers show up to be a part of it. The folks at Mind Frame Cinema ran the show like the well-oiled movie-making machine they are, and pizza and PBR were enjoyed by all. The number of hours that went into creating a one minute clip is staggering, though hard work paid off and the final result is something we can all be proud of.
Why did we make the video? We wanted to show everyone how much we care about climbing, how much it permeates our lifestyle and way of thinking. Most of all we wanted to highlight the community that has both built our gyms and been built by our gyms, as well as other facilities across the Front Range. The Mind Frame Cinema brain trust have a long history with RJ, as do all the climbers, employees, and former employees featured within the video.
Co-owner Anna Parker puts it best:
“I wasn’t quite sure what the end result would be. But, now that it’s said and done, it really came through with a clear message. Every time I watch it, I feel humbled and proud at the same time. I would assume that some people go a lifetime not being part of a close-knit community. That being said, we came to Colorado following a dream and what we found was a group of really awesome people. And that group isn’t just limited to R&J staff and members and friends, but also everyone we’ve gotten to share a story with. The video reminds me of who we are, what we do, and the passion for a sport that we all love: climbing. I want to thank everyone again who were involved in making it.”
Well said, Anna. Well said.